I love debates about measurement best practices, so I was thrilled when I saw that the Institute for Public Relations published a paper by Angela Jeffrey and colleagues supporting the use of “weighted media costs” as a replacement for Advertising Value Equivalence (AVE). The paper has already stirred a bit of controversy (also see comments here). But, I think there is some value in the paper that is getting lost in the debate—the more metrics you use to estimate PR ...
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Tags: Advertising Value Equivalence, AVE, Google PageRank, PR Measurement, PR Metric, Predict Business Outcomes, Weighted Media Costs Tags: Advertising Value Equivalence, AVE, Google PageRank, PR Measurement, PR Metric, Predict Business Outcomes, Weighted Media Costs