Context recently completed an ROI study for a client, tying online media analysis (e.g., sentiment, key message penetration, product mentions, etc.) to their web analytics. I thought I would share a really top-level finding here, showing that many types of earned media have produced higher conversion rates than Google AdWords. Given most marketers’ strong faith in the highly-targeted nature of paid search, I think these results will surprise some people: // // PR: wait... I: wait... L: wait... LD: wait... ...
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CATEGORY: Mainstream Media, ROI & Modeling, Social Media, Web Analytics
Tags: Mainstream Media, Online Media Analysis, Paid Search, Traffic Tags: Mainstream Media, Online Media Analysis, Paid Search, Traffic