Context Analytics was recently asked to explore the relationship between a client’s media coverage and the traffic to their consumer facing web site, to see how effective their PR efforts were in driving revenue-producing traffic. We also looked at their closest competitors to benchmark the results. We used web analytics data (such as # of monthly visitors) and combined that with data on product-related coverage we already analyze for the client on a quarterly basis. We repeated this process for each ...
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CATEGORY: ROI & Modeling
Tags: consulting, Data, messaging, Modeling, PR, Public Relations, ROI, sales, search engine optimization, SEO, site visits, strategy, Web Analytics, website Tags: consulting, Data, messaging, Modeling, PR, Public Relations, ROI, sales, search engine optimization, SEO, site visits, strategy, Web Analytics, website