Communications professionals are becoming increasingly savvy about digital media, but far too few companies take the opportunity to tie their PR efforts to business outcomes that can easily be measured through web analytics (e.g., website traffic, new business leads, white paper downloads, online sales, etc.). One big reason is that even the best enterprise web analytics solution can't achieve this on its own. Out-of-the-box reports from Google Analytics, Omniture, Coremetrics, etc., will tell you what blogs and news sites are driving traffic and engagement at ...
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CATEGORY: ROI & Modeling, Web Analytics
Tags: Digital Analytics Revolution, Digital Media, Google Analytics, Public Retions Measurement, SAS, Web Analytics Tags: Digital Analytics Revolution, Digital Media, Google Analytics, Public Retions Measurement, SAS, Web Analytics