Posts Tagged ‘Real Value’

Earned Media Spend Really Can Compete With PPC Spend

Thursday, January 28th, 2010

I have spent over twenty years in the PR industry and ever since I joined the industry as a little science graduate, I have always had a fascination we with how we can better measure the success of our work. I dreamed of the day when business managers would be able to attribute real value to what we do. While I would not profess to be a measurement expert, unlike all of the research analysts at Context Analytics, I truly ...

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New paper from the IPR - Isolating the Effects of Media-Based Public Relations on Sales:: http://bit.ly/ajgfwO 2010/06/24
Six Things to Know About Health Care Coverage | Project for Excellence in Journalism (PEJ): http://bit.ly/cmQNGv 2010/06/21
RT @prweekuknews: First global standard of proving value of PR created at European Summit on Measurement: http://bit.ly/ddNnhi 2010/06/18
Thoughts on IBM’s acquisition of Coremetrics … http://bit.ly/9gghxK via @erictpeterson 2010/06/16
Automated sentiment analysis gives poor showing in accuracy test: http://bit.ly/ajD0GX via 2010/06/07

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Posts Tagged ‘Real Value’

Earned Media Spend Really Can Compete With PPC Spend

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