context analytics» PRSA’s PR Strategist http://context-analytics.com Just another WordPress weblog Mon, 30 Aug 2010 17:04:40 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Context Analytics’ Research Featured in PRSA’s PR Strategist http://context-analytics.com/2009/11/24/context-analytics-research-featured-in-prsas-pr-strategist/ http://context-analytics.com/2009/11/24/context-analytics-research-featured-in-prsas-pr-strategist/#comments Tue, 24 Nov 2009 18:41:55 +0000 Seth Duncan http://context-analytics.com/?p=348 Context Analytics’ research on how PR contributes to brand value is featured in PRSA’s latest Public Relations Strategist. In her article, Text100 CEO Aedhmar Hynes presents evidence from our research and other case studies suggesting that PR is often more effective and cost-efficient than advertising at building financial value for a brand.

The full article can be found here.

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