Posts Tagged ‘PRSA’s PR Strategist’

Context Analytics’ Research Featured in PRSA’s PR Strategist

Tuesday, November 24th, 2009

Context Analytics' research on how PR contributes to brand value is featured in PRSA's latest Public Relations Strategist. In her article, Text100 CEO Aedhmar Hynes presents evidence from our research and other case studies suggesting that PR is often more effective and cost-efficient than advertising at building financial value for a brand. The full article can be found here.

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New paper from the IPR - Isolating the Effects of Media-Based Public Relations on Sales:: http://bit.ly/ajgfwO 2010/06/24
Six Things to Know About Health Care Coverage | Project for Excellence in Journalism (PEJ): http://bit.ly/cmQNGv 2010/06/21
RT @prweekuknews: First global standard of proving value of PR created at European Summit on Measurement: http://bit.ly/ddNnhi 2010/06/18
Thoughts on IBM’s acquisition of Coremetrics … http://bit.ly/9gghxK via @erictpeterson 2010/06/16
Automated sentiment analysis gives poor showing in accuracy test: http://bit.ly/ajD0GX via 2010/06/07

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Posts Tagged ‘PRSA’s PR Strategist’

Context Analytics’ Research Featured in PRSA’s PR Strategist

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