I am excited to share the news that Context Analytics will be joining our parent company NextFifteen’s new digital consultancy Project Metal, which is being set up to help brands better understand, optimize and manage how they connect with customers across digital networks. Since Context’s founding in 1992,  digital has reshaped the media landscape, and with this shift we have seen new opportunities to derive deeper insights into how influencers and stakeholders perceive and interact with brands. This has allowed us ...

I have spent over twenty years in the PR industry and ever since I joined the industry as a little science graduate, I have always had a fascination we with how we can better measure the success of our work. I dreamed of the day when business managers would be able to attribute real value to what we do. While I would not profess to be a measurement expert, unlike all of the research analysts at Context Analytics, I truly ...