We were curious to read the recently published study correlating social media engagement and financial performance for the world’s 100 most valuable brands (per Interbrand), published by the Altimeter Group and WetPaint, since it covers an issue we are particularly interested in: how do you link a brand’s social media activities to bottom-line results? To add to our interest, the study used very similar methodology to the one we used in a study we released earlier this year, where we ...
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CATEGORY: ROI & Modeling, Social Media
Tags: Bottom Line, Brand Value, Correlation, Financially Successful, Measurement, Media Engagement, Revenue Growth, Social Media, Successful Brands Tags: Bottom Line, Brand Value, Correlation, Financially Successful, Measurement, Media Engagement, Revenue Growth, Social Media, Successful Brands