I saw a provocatively titled post on the PRSA wesbite yesterday, called, "Analog vs. Digital: Traditional Media Fights to Remain Relevant". Like everyone else, I've seen a lot of these stories lately and it seems that mainstream media has been pronounced dead. But, based on what I've seen in our own research on traditional and social media, calling mainstream media dead or irrelevant seems very premature and it misrepresents the actual dynamics and information exchange between mainstream and social media. The ...
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CATEGORY: Mainstream Media, Social Media
Tags: Influential Blogs, Long Tail, Mainstream Media, Media Measurement, Press Releases, Social Media, Viral Tags: Influential Blogs, Long Tail, Mainstream Media, Media Measurement, Press Releases, Social Media, Viral