If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you probably weren’t alone. Web analytics might be thought of as the realm of SEO pros and online marketing teams, but it can be an incredibly valuable tool for PR teams too. In fact, Web analytics can give you insight into the value of PR and the types of business outcomes it helps drive in a way that hasn’t been possible ...
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CATEGORY: ROI & Modeling, Social Media, Web Analytics
Tags: Digital PR, Driving Traffic, PR Measurement, SEO, Web Analytics Tags: Digital PR, Driving Traffic, PR Measurement, SEO, Web Analytics