We were curious to read the recently published study correlating social media engagement and financial performance for the world’s 100 most valuable brands (per Interbrand), published by the Altimeter Group and WetPaint, since it covers an issue we are particularly interested in: how do you link a brand’s social media activities to bottom-line results? To add to our interest, the study used very similar methodology to the one we used in a study we released earlier this year, where we ...

Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, and R&D, public relations has been one of the least studied and understood. We recently conducted a study to take a closer look at the role that public relations plays in building brand value by assessing the statistical relationship between media prominence (a measure of prominence of mentions in unpaid media) and brand value for the 100 companies in Interbrand’s ...