New Study Finds That Media Prominence Predicts Brand Value Better than Ad Spend for High Involvement Brands
Of all things that could potentially contribute to the financial value of a company’s brand, including product quality, customer service, and R&D, public relations has been one of the least studied and understood. We recently conducted a study to take a closer look at the role that public relations plays in building brand value by assessing the statistical relationship between media prominence (a measure of prominence of mentions in unpaid media) and brand value for the 100 companies in Interbrand’s ...
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CATEGORY: ROI & Modeling
Tags: Advertising, Analytics, Brand, Brand Value, Interbrand, Modeling, Public Relations, ROI, Statistics, Web Analytics Tags: Advertising, Analytics, Brand, Brand Value, Interbrand, Modeling, Public Relations, ROI, Statistics, Web Analytics