By combining expertise in a broad range of research methodologies with our specialization in understanding media trends, Context offers impactful, cost-effective survey solutions to optimize communications and marketing programs.

PERCEPTION GAP ANALYSIS: Ever wonder if your customers or influencers think about your brand the same way you do? We identify your brand attributes and messages and help you understand where changing course will help you close the perception gap.

CONSUMER AND B2B SURVEYS: Need information straight from your customer base for campaign planning? We can provide services ranging from qualitative focus groups to quantitative statistical analysis.

INFLUENCER MONITORING: Reporters, analysts, and other industry influencers can have a profound impact on your brand. We test your messaging and brand attributes with your influencer base to make sure your stories resonate and are perceived as authentic.

THOUGHT LEADERSHIP EXECUTION: Need a way to differentiate amongst a sea of competitors all saying the same thing? We develop studies to provide you fresh and original angles supported by data. Our research drives coverage and creates buzz around your brand.