Social Media can be confusing, exciting, and potentially game-changing for any brand. With blogs, tweets, discussion boards, viral videos and other forms of user generated media enabling participation for anyone who wants to join, it is easy to get lost.

We help you focus on the key influencers in the conversation so that you can make sense of the Social Media discussion around your brand.

Our reports provide data and insights that help you design your Social Media marketing and communications programs around sound data, not just intuition.

IDENTIFY INFLUENCERS: Who has the most influence in the conversations that impact you? Are they advocates or detractors?

CONVERSATION MAPPING: How does information about you flow through Social Media platforms? We identify your spheres of influence and visualize how conversations spread.

COMPETITIVE POSITIONING: How do you stand relative to your competitors? What is your share of the discussion?

MESSAGE AND TOPIC ANALYSIS: Does your corporate messaging resonate in Social Media discussions, and which topics drive the conversation?

REPUTATION MANAGEMENT: Does your brand elicit negative or positive comments?

AUDIENCE SEGMENTATION: What are the demographic and behavioral characteristics of the different communities that discuss your brand online? What can you learn about search and media consumption patterns to better target your audiences? How can you leverage SEO and SEM to craft better marketing campaigns?

BUSINESS OUTCOMES: How does social media impact the bottom line, and how can you optimize your marketing activities to better drive demand generation?

Our reports are customized to each client’s specific situation. We can provide Social Media measurement and analysis as a stand-alone offering or as part of a holistic media measurement program.