Make decisions based on insight, not intuition.

Context Analytics’ research helps communications tie PR results to business outcomes. We create customized research programs and statistical models to show how specific communications activities in traditional and social media generate demand and produce revenue. We address questions such as:

How did a campaign influence consumer awareness and sales?

What types of media coverage tend to drive traffic and produce the most website conversions?

Which corporate messages are most effective at generating sales leads?

How effective is earned media at generating revenue compared to other marketing channels?

To answer these questions, Context Analytics applies advanced statistical modelling to various data sources including PR performance metrics (e.g., share of voice, coverage volume, message penetration), web analytics, survey research, marketing budgets and sales data. Although these research projects are methodologically rigorous, we present findings in a way that is intuitive, actionable, and readily presentatable to all levels of an organization.