“Perception is Everything”

Your company allocates marketing, advertising and communications budgets to influence perceptions and build your brand. But do you have a reliable read on the discussions occurring around your brand and how influencers are shaping perceptions? Can you measure how your communications strategy and campaigns ultimately help deliver results that impact the bottom line?

Context Analytics provides a comprehensive suite of services that measure the effectiveness of communications campaigns in any channel – be it print, online, or social media. We listen on your brand’s behalf, and our goal is to deliver actionable insights that are relevant to your business.

Mainstream Media

Context’s analysts provide strategic insights and market intelligence beyond the data usually offered by automated software tools and clipping services. Our research helps companies understand the impact of their communication efforts by measuring them against meaningful metrics and by benchmarking against the competition, while providing detailed insight. Our analysts work with clients to develop research solutions that are tailored to their needs and the markets they serve.

Social Media

We listen to Social Media conversations to surface what consumers and influencers are saying about your brand, your competitors and the topics that drive these discussions. By analyzing these discussions, we can help you understand customer perceptions, market opportunities and enable you to optimize your Social Media communication efforts.

ROI and Modeling – Brand Value Optimization

Through our ROI and Modeling services, Context is able to quantify the impact of each component in your marketing mix and how each affects your metrics for business success. We simplify and consolidate the myriad sources of data collected around the interactions that influence your brand so at the end of the day you know which lever to pull for better results.

Survey Research

Our Survey Research services provide detailed insight into the minds of your customers and influencers. We also work with you to build thought leadership programs to help build communications platforms around important industry topics, backed by research and data, not just opinion.