I am excited to share the news that Context Analytics will be joining our parent company NextFifteen’s new digital consultancy Project Metal, which is being set up to help brands better understand, optimize and manage how they connect with customers across digital networks. Since Context’s founding in 1992,  digital has reshaped the media landscape, and with this shift we have seen new opportunities to derive deeper insights into how influencers and stakeholders perceive and interact with brands. This has allowed us ...

I have spent over twenty years in the PR industry and ever since I joined the industry as a little science graduate, I have always had a fascination we with how we can better measure the success of our work. I dreamed of the day when business managers would be able to attribute real value to what we do. While I would not profess to be a measurement expert, unlike all of the research analysts at Context Analytics, I truly ...

I love debates about measurement best practices, so I was thrilled when I saw that the Institute for Public Relations published a paper by Angela Jeffrey and colleagues supporting the use of “weighted media costs” as a replacement for Advertising Value Equivalence (AVE). The paper has already stirred a bit of controversy (also see comments here). But, I think there is some value in the paper that is getting lost in the debate—the more metrics you use to estimate PR ...

Context Analytics' research on how PR contributes to brand value is featured in PRSA's latest Public Relations Strategist. In her article, Text100 CEO Aedhmar Hynes presents evidence from our research and other case studies suggesting that PR is often more effective and cost-efficient than advertising at building financial value for a brand. The full article can be found here.

Context Analytics is currently looking to fill two positions in our San Francisco office: an entry-level Research Coordinator position and a Senior Research Analyst position that requires 2-4 years of relevant work experience.