News
PR News Online: Tying Earned Media Metrics to Business Outcomes
PRSA’s The Public Relations Strategist: How Public Relations Elevates Brand Value
AllBusiness: The Evolution of Old Media
VentureBeat: VentureBeat named most influential business blog
PR News Online: Bloggers Increasingly Credible
PR Week: Value of press hits varies by industry
PR Week UK: PR more powerful than advertising, study finds
Brand Republic: Value of press hits varies by industry
MarketingVOX: PR Builds Brand for Complex Products Better than Ads
The National: Ad budget cuts not the answer in a downturn
PR Week: Mobile campaigns offer innovative avenue for outreach
PR Week: PR Measurement Shouldn’t Be Easy
Kijiji Website: Context Analytics and Kijiji Conduct Household Items Survey
Brand Republic: Measurement of PR success gets a personal touch
Brand Republic: Measurement expanding to online conversations
PRNews: Using Communications Research to Maximize ROI for Analyst Relations Teams




