I am excited to share the news that Context Analytics will be joining our parent company NextFifteen’s new digital consultancy Project Metal, which is being set up to help brands better understand, optimize and manage how they connect with customers across digital networks.

Since Context’s founding in 1992,  digital has reshaped the media landscape, and with this shift we have seen new opportunities to derive deeper insights into how influencers and stakeholders perceive and interact with brands. This has allowed us to better measure brand reputations and ultimately measure the business impact of these perceptions.

We believe that there is much additional opportunity to leverage analytics and data-driven consulting in the planning and measurement of earned media campaigns, and that joining forces with Project Metal will help us get there faster. Project Metal is developing a series of services that combine analytics and measurement; search optimization; and digital design and build capabilities. Its services will be entirely complementary to those of the existing NextFifteen brands.

For existing Context Analytics clients it will be business as usual – we are the same team in the same locations, continuing to build on the work we deliver every day. But stay tuned for new insights and solutions to help make more informed marketing decisions.

For more information, see this PR Week story.