If your reaction to the headline was, “what on earth does Web analytics have to do with my job?” you probably weren’t alone. Web analytics might be thought of as the realm of SEO pros and online marketing teams, but it can be an incredibly valuable tool for PR teams too. In fact, Web analytics can give you insight into the value of PR and the types of business outcomes it helps drive in a way that hasn’t been possible ...

Context Analytics' research on how PR contributes to brand value is featured in PRSA's latest Public Relations Strategist. In her article, Text100 CEO Aedhmar Hynes presents evidence from our research and other case studies suggesting that PR is often more effective and cost-efficient than advertising at building financial value for a brand. The full article can be found here.

Context Analytics is currently looking to fill two positions in our San Francisco office: an entry-level Research Coordinator position and a Senior Research Analyst position that requires 2-4 years of relevant work experience.

I saw a provocatively titled post on the PRSA wesbite yesterday, called, "Analog vs. Digital: Traditional Media Fights to Remain Relevant". Like everyone else, I've seen a lot of these stories lately and it seems that mainstream media has been pronounced dead. But, based on what I've seen in our own research on traditional and social media, calling mainstream media dead or irrelevant seems very premature and it misrepresents the actual dynamics and information exchange between mainstream and social media. The ...

Communications professionals are becoming increasingly savvy about digital media, but far too few companies take the opportunity to tie their PR efforts to business outcomes that can easily be measured through web analytics (e.g., website traffic, new business leads, white paper downloads, online sales, etc.). One big reason is that even the best enterprise web analytics solution can't achieve this on its own. Out-of-the-box reports from Google Analytics, Omniture, Coremetrics, etc., will tell you what blogs and news sites are driving traffic and engagement at ...