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If you're attending the IPR Measurement Summit, make sure to check out our talk on web analytics and PR strategy: http://www.instituteforpr.org/education/som_program_content1 // //

Forrester and Google announced the results of their study on trends in enterprise web analytics yesterday and the results suggest that companies are starting to realize that analysts, not software, produce useful insights. The study, which surveyed the web analytics decision makers at 198 companies with annual revenues of at least $500 million, found that 60% of respondents believe that web analytics analysts are more valuable than software and that 52% prefer free tools because it allows them to invest ...